TikTok that is used properly can be a means of promotion for your product or service. A huge user base is an opportunity that you should be able to take advantage of. TikTok also has an ads platform that you can take full advantage of. You can start by creating a TikTok Ads account, and immediately designing a campaign on the dashboard. If your budget is limited, you can take advantage of Infeed Native Content.
What is meant by Infeed Native Content is the simplest TikTok Ads. The ads that appear will be similar to Instagram Ads on Instagram Story. Infeed Native Content will direct users to your website. Besides Infeed Native Content, there are various other types of advertisements that you can use, for example, Brand Takeovers, Hashtag Challenges, and Branded Lenses. Adjust the ads to your budget
Broad influence can be your main reason for working with influencers in promoting your business. You can convert each audience of these influencers into potential customers for your business. And make sure you choose influencers who are relevant to your business values to get maximum results.
While TikTok’s nature is fun, playful, and casual, it takes some real thought and creativity to produce content that delivers on that premise. Brands especially need to plan their content to get the best return on their efforts.
Nike has taken an interesting approach to TikTok. Rather than posting public video content of their own, they’re cashing in on user-generated content (UGC). If you look at their TikTok profile, you’ll see that their account is private and you have to request access to view the content.
Like other social media platforms, TikTok is moving toward a monetized future where brands can pay to have their ads shown to users. The following are four ways TikTok allows you to pay for ads from within the app.
Brand takeovers: These ads appear in the user’s feed before they see any other user content. They’re linkable to the advertiser’s landing page and are exclusive to different categories. Basically, only one ad can show in that slot for the specific category per day.