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    A Review On Advertising

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    Explanation About Advertising
    Advertising is a persuasive presentation of material or messages to the public through public media aimed at promoting products or services sold by the company.
    Advertising is an advertising service that is useful for expressing opportunities and dramatizing the products sold by companies through the use of printing with artful designs and colors in order to attract the attention of consumers or customers. Advertising is a widespread media that allows products sold by companies to be sold and ordered by consumers.

    Function or Purpose of Advertising

    [There are several main objectives of advertising or advertising activities, which include the following:
    - To make consumers aware as well as provide information about a company product or service.
    - To create a feeling of liking to consumers for products or services produced by the company.
    - To ensure the truth about what is intended in advertising as well as to move consumers to try to own and use the company's products or services

    Definition of Advertising Agency
    Advertising Agency is a business that aims to create, design and handle advertisements for clients. Advertising Agency works independently and can also provide a new perspective to increase sales of products or services to its clients. Usually an advertising agency creates advertisements with the help of a graphic designer to create or create an advertisement pattern that is designed in advance. Depending on the advertising company where it tends to be in providing its advertising services.

    Advertising Purpose
    The main objectives of advertising or advertising activities include the following:
    - The first is to make consumers aware as well as provide information about a company's product or service.
    - The second is to create a sense of liking to consumers for products or services produced by the company.
    - The third is to ensure the truth about what is intended in advertising as well as to move consumers to try to own and use the products or services that the company sells.

    The requirement for good advertising is that it meets the criteria for a formula called AIDA. Attention
    - Interest
    - Desire
    - Conviction
    - Action


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    Types of advertising:

    - Online Advertising
    Maybe most of you often see online advertising that is spread on the internet. Usually, online advertising is on a website, social media, applications.
    This type of advertising is one of the most effective to implement. Reporting from Marketing91, online advertising has even become one of the most popular in recent years.

    - Newspaper Advertising
    Local newspapers are still used by local businesses to promote their business in order to reach customers.

    - Television Advertising
    Television advertising was the most popular before online advertising. Many large companies use television advertising to reach the market within them.
    Even though online advertising is starting to become a competitor, until now there are still those who use television advertising for the needs of promoting the product or service offered.

    - Outdoor Advertising
    Outdoor advertising is also known as advertising that reaches consumers when they are outside the home.
    One example is a billboard. Billboards are still effectively used as a place for advertising.

    Though trading on financial markets involves high risk, it can still generate extra income in case you apply the right approach. By choosing a reliable broker such as InstaForex you get access to the international financial markets and open your way towards financial independence. You can sign up here.


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    Some things that must be learned to become an advertiser

    Creativity
    If you want to work in advertising and choose a job position related to advertising, then you need high creativity. This is a good asset so you can produce unique and creative work. Because currently the challenge of digital advertising is creativity. Who is able to come up with a creative concept, they are the winner. Especially now that there is a lot of viral content, creativity is very much needed in order to produce works that are outside the normal minds of many people. Or the term is out of the box.
    Communication Skills
    If you want to create promotional content for clients, you definitely have to always communicate with clients. This is where your communication skills are honed. You can find material from the client, what the client wants. Later, your task is to realize the client's wishes appropriately. Communication skills will also make it easier for you to create communicative and persuasive advertising materials.

    Make Quick Decisions
    There are many targets for working in advertising, one of which is time. Don't be surprised if there are lots of deadlines or overtime. Therefore, if you want to work in this field, you must be able to make decisions quickly. Because this job is also pressed for time and needs to be done quickly but precisely.

    Good Time Management
    Work in advertising is work under pressure. The pressure here is time pressure. Usually the client already has a target date like this and it has to be done, even though it's a tight time. But what can I do, the project has been dealt with, as a result it has to be done. This is where the ability to manage time must be good. As much time as possible in the office must be productive. No wonder there are those who work in this field to do it outside the office.

    Team Work
    Being able to work independently is good, but not everything has to be done alone. Collaboration in this field is better. Team work is very necessary. Because this field is associated with many professions. So what Team A was doing had to be communicated with Team B and others. So that the result will be a vision. But collaboration is not only done with internal office teams. You also need to be able to collaborate with outside parties so that the project can be completed.

    Though trading on financial markets involves high risk, it can still generate extra income in case you apply the right approach. By choosing a reliable broker such as InstaForex you get access to the international financial markets and open your way towards financial independence. You can sign up here.


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    Advertising is a presentation of material or messages to the public. However, the presentation of this material or message is carried out through the mass media using persuasive language. Often this advertising is associated and even interpreted as advertising services. Usually this is done with the main objective of promoting a product or service that is being sold by the company. If you have a company that sells a product then you can use advertising services to promote your product in the market. Advertising services can indeed be useful to help offer products produced by a company.

    This advertising service can dramatize the products sold by a company. Of course this is done by using a printing press so that the product offering process can be accompanied by the presence of color art that looks attractive. Of course, the advertisement appearance of a very attractive product will attract consumers so that consumers become more focused on both the advertisement and the advertised product. As a result, consumers may be interested in buying these products.

    Nowadays it seems that you can find a wide variety of advertising services that are increasingly widespread. In fact, each of these advertising services seems to compete to offer the best appearance in advertising the products of a company. Ads that are made are usually creative and can provide information about the advantages of a product to consumers. Of course using this advertising service is one way that a company can do to be able to sell products on the market. Ads can also make products more in demand in the market so that market demand for advertised products increases.

    Though trading on financial markets involves high risk, it can still generate extra income in case you apply the right approach. By choosing a reliable broker such as InstaForex you get access to the international financial markets and open your way towards financial independence. You can sign up here.


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    Several kinds of advertising functions are as follows.

    1. Source of information
    Through advertisements, companies can introduce their products to the general public. Not only the name and form of the product are introduced but also the quality or superiority of the product will also be displayed. In this case, an advertisement can function as a provider of information about a product that is sold by a company to consumers.

    2. Supporting economic growth
    The existence of advertising activities can encourage economic growth. This could happen because producers are generally motivated to continue producing goods and then sell them to the community so that people's needs can be met.

    3. Source of funds for the media
    Advertising can provide funds for a media. With an advertisement in a media it means that the media gets funds from advertising. Therefore, the more advertisements in a media, the more funds the media will receive.

    4. Introducing the company
    Through an advertisement, the company can introduce its product. Not only that, but advertising in the end will also make consumers curious about the company that issued the product. This is even more so if the advertised product is new and looks attractive. Then consumers will certainly look for the year in which the producers produced these products.

    5. Introducing the quality of a product
    In an advertisement, of course the public will get information about the advantages of a product. From an advertisement, you can also get information about the quality of the product and the manufacturers who create the goods. You can also tell which products are genuine and which products are not if you see an ad. Therefore advertising can also function as a quality display of a product.

    Though trading on financial markets involves high risk, it can still generate extra income in case you apply the right approach. By choosing a reliable broker such as InstaForex you get access to the international financial markets and open your way towards financial independence. You can sign up here.


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    Advertising Features

    1. Long term
    Actually, an advertisement aims to make the product sell well in the market so that in this case the product promotion process occurs. Promotion that occurs through this advertisement will provide a concept in the minds of the public regarding the uses and advantages of a product. Of course, the concept that is in the minds of the community can last a long time or a long time.

    2. Build an image
    An advertisement that offers a product to the public will build an image on the advertised product. It seems that the image formed is not only limited to the advertised product but also to the company or manufacturer that creates the product. The appearance of an attractive advertisement will add to the image of the advertised product. Therefore, the shape and appearance of the advertisement actually influences the image of the product and the producer.

    3. Give value
    Consumers can provide value about a product according to their own thoughts. Generally, consumers will be quicker to give good value to products with well-known brands or products with brands that have been around for a long time. Meanwhile, for new products that are known through advertisements, consumers are usually still in doubt. However, it is possible for new products to be in demand in the market because of the advertisements that are displayed excitedly and continuously. With product advertisements that are carried out continuously, consumers will give good value to the advertised product.

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    Advertising to promote a product to have an impact both on the company and on consumers. The existence of advertising will certainly benefit the company. Because advertising is one of the marketing strategies in marketing products. However, advertising is not always good for consumers. Persuasive advertising will always encourage people to be interested in a product so they are willing to buy it. Of course, consumer behavior will increase so that society becomes more wasteful. Expenses may be greater than income because consumers are very interested in the advertised product. In addition, with advertising, a trend or lifestyle will gradually emerge. Konsuemn will be competing to use the advertised product and will continue to do so without stopping. This will increase the consumer's lifestyle. Therefore, you should always be wise in viewing ads so you don't become too consumptive of various products.

    Advertising is the most effective way of introducing products and attracting many consumers. Quite effective, it is the same as using a product that supports optimal payment of employee salaries or payrolls. This product will provide various benefits, starting from automatic monthly salary payments. Then determine the size of the accurate deduction, to print the automatic paycheck quickly.

    Though trading on financial markets involves high risk, it can still generate extra income in case you apply the right approach. By choosing a reliable broker such as InstaForex you get access to the international financial markets and open your way towards financial independence. You can sign up here.


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    The main object of the manufacturer in advertising his products is to promote the sale of his products. Goods produced on a mass scale are marketed by the method of mass persuasion through advertising.

    Repetition of advertisements, the manufacturers are not only able to retain existing markets but are also able to expand the markets both by attracting more people to their products and also by suggesting new uses for them. Advertising is a helping hand to selling.

    It creates a ground for the efforts of the salesmen. When a salesman meets its prospect, they have just to canvass for a product with which the consumer may already have been familiarised, through advertisements. Therefore, the salesman’s efforts are supplemented and his task is made easier by advertising.

    Sales turnover and encourage mass production of goods are enhanced by advertising that results in large scale production, average cost of production reduces and results in higher profits. At the same time, when the cost of advertising and selling costs gets distributed over a larger volume of sales, the average cost of selling also lowers down.

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    Benefits of Advertising

    - Remind consumers and consumer prospects
    - Regarding the benefits of the product or service offered
    - Build and maintain a corporate identity
    - Improve company reputation
    - Encourage consumers to buy more
    - Attract new customers to replace lost customers
    - Help increase sales
    - Promote and introduce business to consumers, investors and other parties

    Advertising is an activity that aims to introduce goods or services offered to potential customers or consumers while inviting potential buyers to have the goods offered. Along with current technological advances, advertising can be done through television, print media, billboards, advertising agencies, and many more. Then what is the purpose of advertising?

    There are lots of advertising objectives including:
    - Creating Awareness
    - Building Knowledge
    - Developing Perception
    - Purchase
    - Building Consumer Loyalty

    Well, that's the purpose of advertising based on what I know, it's not only the purpose of advertising, it turns out that advertising also has many benefits including:
    - Remind consumers and consumer prospects
    - Regarding the benefits of the product or service offered
    - Build and maintain a corporate identity
    - Improve company reputation
    - Encourage consumers to buy more
    - Attract new customers to replace lost customers
    - Help increase sales
    - Promote and introduce business to consumers, investors and other parties

    The biggest benefit of advertising is that it brings the message producers want to convey to the general public. The economic value of an advertisement really depends on the reach of the media used. Advertising helps producers generate trust in their consumers.

    Advertisements that appear boldly in front of the public with large sizes and attractive logos generate high confidence that the company that makes it is bona fide and its products are of good quality. Maybe for those of you who want to make an advertisement about the goods or services you offer, you should make an attractive and unique ad so that potential customers are interested in buying the goods or services you offer.

    You can hire an advertising advertisement that will help in marketing your ad. Usually in an advertising agency, they must already have a lot of experience in marketing an advertising.
    Last edited by m148; 2020-09-14 at 09:59 AM.

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    The main objective of a business is to sell products and services for a profit. Advertising helps businesses profit by letting more people know about a product or service and then generating more sales.
    The advertising industry has become a huge industry due to the large number of products and services it offers. As a result, competition has also increased, requiring each businessperson to promote their products and services in the best possible way. This in turn sparked the development of new advertising techniques and an increase in the number of ad agencies currently in existence. The goal of any promotional campaign is to enable the product to reach the right people by increasing awareness about the product, its benefits and drawbacks. This is essential for the success of a business.

    The main purpose of advertising is to show that you have something good to offer. This can be anything from an entertainment event that you are promoting, a new product that you are selling, a political campaign that you are setting up, or an expansion of an existing service platform. Whether the promotion uses print ads or billboards, the content still follows the rules of journalism by identifying who, what, where, when, and why.

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    As a medium that has a broad impact on society, advertising is a medium that is widely used in promoting a business or business in the form of company products or services. The main function of advertising is to be able to convey messages and ideas to the wider community who reads them so that they are interested in using the products / services offered. Ads can be grouped into several, including consumer advertising. For more details, here is the ad grouping by type.

    Types of Ads
    Broadly speaking, advertisements can be classified into seven main categories, namely;
    1. Consumer advertising
    2. Business-to-business or business-to-business advertising
    3. Trade advertising
    4. Retail advertising
    5. Financial advertising
    6. Direct advertising
    7. Job advertisements

    Benefits of Advertising:
    - Remind consumers and consumer prospects about the benefits of the product or service being offered
    - Build and maintain a corporate identity
    - Improve company reputation
    - Encourage consumers to buy more
    - Attract new customers to replace lost customers
    - Help increase sales
    - Promote and introduce business to consumers, investors and other parties.

    Though trading on financial markets involves high risk, it can still generate extra income in case you apply the right approach. By choosing a reliable broker such as InstaForex you get access to the international financial markets and open your way towards financial independence. You can sign up here.


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