Explanation About Advertising
Advertising is a persuasive presentation of material or messages to the public through public media aimed at promoting products or services sold by the company.
Advertising is an advertising service that is useful for expressing opportunities and dramatizing the products sold by companies through the use of printing with artful designs and colors in order to attract the attention of consumers or customers. Advertising is a widespread media that allows products sold by companies to be sold and ordered by consumers.
Function or Purpose of Advertising
[There are several main objectives of advertising or advertising activities, which include the following:
- To make consumers aware as well as provide information about a company product or service.
- To create a feeling of liking to consumers for products or services produced by the company.
- To ensure the truth about what is intended in advertising as well as to move consumers to try to own and use the company's products or services
Definition of Advertising Agency
Advertising Agency is a business that aims to create, design and handle advertisements for clients. Advertising Agency works independently and can also provide a new perspective to increase sales of products or services to its clients. Usually an advertising agency creates advertisements with the help of a graphic designer to create or create an advertisement pattern that is designed in advance. Depending on the advertising company where it tends to be in providing its advertising services.
Advertising Purpose
The main objectives of advertising or advertising activities include the following:
- The first is to make consumers aware as well as provide information about a company's product or service.
- The second is to create a sense of liking to consumers for products or services produced by the company.
- The third is to ensure the truth about what is intended in advertising as well as to move consumers to try to own and use the products or services that the company sells.
The requirement for good advertising is that it meets the criteria for a formula called AIDA. Attention
- Interest
- Desire
- Conviction
- Action
Types of advertising:
- Online Advertising
Maybe most of you often see online advertising that is spread on the internet. Usually, online advertising is on a website, social media, applications.
This type of advertising is one of the most effective to implement. Reporting from Marketing91, online advertising has even become one of the most popular in recent years.
- Newspaper Advertising
Local newspapers are still used by local businesses to promote their business in order to reach customers.
- Television Advertising
Television advertising was the most popular before online advertising. Many large companies use television advertising to reach the market within them.
Even though online advertising is starting to become a competitor, until now there are still those who use television advertising for the needs of promoting the product or service offered.
- Outdoor Advertising
Outdoor advertising is also known as advertising that reaches consumers when they are outside the home.
One example is a billboard. Billboards are still effectively used as a place for advertising.