Overview : TikTok For Online Business
TikTok is a short video sharing platform previously known as Musical.ly. This social media platform is widely used to upload entertaining creative content such as following viral challenges, dancing, singing, lip syncing songs, acting, makeup tutorials, and many other creations.
This app with 800 million active users is one of the largest sources of viral videos and memes on the internet. The high interest and the fast distribution of content from TikTok to all social media platforms is a special attraction in the world of online marketing.
Information such as the character and age range of users will help you determine if your product or service is suitable for marketing on TikTok. Until now, TikTok has been dominated by young users
Many brands have started advertising on TikTok and are quite successful in capturing the attention of their consumers.
The following is a strategy for marketing your product on Tiktok :
1. Use hashtags
2. Follow the trends on TikTok and create fun content
3. Collaboration with TikTok influencers
4. Create a hashtag challenge
5. Post comments and invite viewers to comment on your posts
6. Post videos frequently
7. Use video effects
8. Create attractive videos with descriptions
9. Placing ads
Advantages :
- Cost-effective
- Has many filters
Disadvantage :
- Tiktok account is the target of hackers