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A Review On Instagram
Instagram can be simply defined as a mobile application based on iOS, Android and Windows Phone where users can shoot, edit and post photos or videos to the main Instagram page and other social networks.
The shared photos or videos will later be displayed on the feeds of other users who are your followers.
The friendship system on Instagram uses the terms following and follower. Following means you follow users, follower means other users who follow you. Furthermore, each user can interact by providing comments and giving like responses to photos that are shared.
Instagram was originally developed by a startup called Burbn, Inc, which was driven by Kevin Systrom and Mike Krieger. In both hands, Instagram has successfully brought social networking giant Facebook to its knees and is willing to buy it for $ 1 billion, the acquisition took place on April 9, 2012.
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A Review On Instagram Network
Instagram is an American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger and originally launched on iOS in 6 October 2010. Insta Developed by Facebook, Kevin Systrom, Mike Krieger. Owner of Instagram is Facebook.
Instagram Features:
Create and share with your friends.
Post moments from your everyday life in your Stories. These are fun, casual, and only last 24 hours.
Send photos, videos, and messages privately to friends.
Discover original video content from Creators you already love, or new accounts you might like.
Browse and shop products from your favorite brands and Creators.
Find content you might like, from accounts you don't yet follow.
Very good networking platform
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As the most popular photo and video sharing application, Instagram is also one of the social media that has an important role for a business. Not only is it useful for online shops, retailers, restaurants, travel companies, and e-commerce, but Instagram is also one of the most effective tools for building a business brand.
To start joining Instagram, you only need to create a new account according to your business name, add a profile photo in the form of a business logo, link the Instagram link on your website and then link it with your Facebook or Twitter account.
Everything sounds easy, right? But there are some things you need to do to make your Instagram business really useful.
The following are ways to successfully use Instagram for your business:
1. Learn How To Succeed
Many people have used Instagram to conduct business activities. Therefore, Instagram also started building a blog about how to do business via Instagram. It contains various kinds of business tips, info about brands, and various other news about business Instagram. By reading these blogs, you will find out how to successfully use Instagram for business.
2. Optimize Business Instagram Profiles
Just like other social media platforms, you must provide specific information on your business's Instagram profile. Complete your profile with business information that consumers may need. You can also add a call to action in the form of a link that leads to your business page.
3. Upload images that catch your audience's attention
Apart from uploading informative images, another key to success in attracting the audience's attention is paying attention to the image design. You can take advantage of various visual design applications such as WordSwag and InstaQuote to produce professional designs without hiring a graphic designer.
4. Use the Right Filters
A study conducted by Simply Measured on the favorite filters used by a brand shows that 14% chose Lo-Fi filters, 12% chose Valencia, 12% chose Rise, 11% chose Amaro, 9% chose Hudson, 9% chose Sierra , 8% chose X-Pro II, and 7% chose Hefe.
Marketo also says that Instagram filters not only show aesthetic value, but can describe your business as a whole.
5. Add Relevant and Popular #Hashtags
Like a search engine, hashtags can be very powerful for increasing the number of views on your business's Instagram posts. Every time you upload a new post, add a caption followed by hashtags that are popular and relevant to the image.
6. Show Photos of Your Employees
The next successful way to use Instagram for your business is to show what activities your employees are doing. Besides aiming to show behind the scenes of your business, this method can also give customers confidence that your business is being carried out in a good process.
7. Update Periodically
There is no statistical data that states that regularly updating business Instagram can increase the number of followers. However, based on Daniel Dipiazza's experience, who updates Instagram every two hours is able to increase the number of followers drastically from 0 - 10,000 followers in one month.
9. Follow Back to Your Followers
Unfortunately, many brands don't follow their followers back on Instagram. Even the “0 following” status is considered as the professionalism of a brand. Even though by doing so, you can find out what kind of posts they like the most and this can also be a kind of reward for them for following your business Instagram account.
10. Promote your business via Instagram and Facebook
In order to get a wider audience, integrate your Facebook account with Instagram. When you post a video on Instagram, also share it via Facebook because Facebook has 818 million active users worldwide, while Instagram only has 130 million users.
11. Share For Share (SFS)
The last successful way to use Instagram for your business is to Share For Share. You can do this by promoting your business partners through repost and tagging. That way they will also do the same with your Instagram business. The result, of course, that your followers can increase.
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Instagram is a photo and video sharing application that allows users to take photos, take videos, apply digital filters, and other network activities. The name Instagram comes from the words 'Instant' and 'telegram'. The word 'instant' which underlies the name 'insta' is meant to be like a polaroid camera which in its time was better known as "instant photo".
With this meaning, Instagram can also display photos instantly, like a polaroid in appearance. Meanwhile, the word telegram refers to a tool that works to send information to other people quickly. This is the same as the Instagram function which can upload photos with an Internet connection, so that the information you want to convey can be received quickly.
Instagram is a social network that was born from a company called Burbn, Inc. which was founded on October 6, 2010. The company was founded by Kevin Systrom and Mike Krieger who are currently the CEO of Instagram. The two CEOs decided to focus Burbn more on applications that allow users to share photos and videos, comment, and also the ability to like a photo. This application is the forerunner of Instagram. Initially this application can only be enjoyed by IPhone users.
On April 9, 2012, Facebook officially took over Instagram for nearly $ 1 billion in cash and stock. The logo from Instagram itself is a polaroid camera which depicts an instant photo and video sharing application.
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Instagram can be used as a business or shopping medium, especially for women. In Indonesia, social media began to be interested when Instagram began to be introduced in the real world, when the social media "Instagram" appeared and began to be introduced to the public, many people began competing to present their own personal pictures to be recognized by people. other. Instagram is also an application that focuses on friends sharing experiences to share photos to social networks via mobile devices. Until now, Instagram already has 100 million active users every month, with such a large number, Instagram has also received 40 million photos that are shared every day. Instagram's focus is on the experience of sharing photos and videos with friends by presenting so many filter choices making Instagram very popular. An attractive appearance, lots of simple features and also a variety of choices make this application very attractive to many internet users.
As the most interested media with an increasing number. Now Instagram has been downloaded on the playstore more than 1 billion downloads more. With this Instagram can be used as an opportunity as a marketing medium for business people. In this modern era of globalization and everything, effective marketing can make competitive advantages in the intense competition of local and national businesses. Marketing techniques using social media make it without geographical boundaries while still being accessible to the internet.
Instagram is the application that is most widely used as a marketing medium, because Instagram focuses on using images and videos besides that, how to use it is easy and does not require large costs and with the hashtag feature that makes search easier, Instagram can be an excellent solution as a medium culinary marketing. With easy content creation, admins can upload content that has been prepared a lot. Instagram has various other supporting elements such as profiles, followers, push notifications, location tags that can be linked to other social networks. Instagram already has more than 100 million users in the world, with each person having various interests such as following trends, for socializing, and also carrying out business promotion activities.
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Getting started
You start by signing up with Instagram with an email address, username and password. From there you can configure Instagram to autopost to Facebook, Twitter, Flickr, Tumblr, Foursquare and Posterous, or just choose to share images from within the app or via email. You can also turn any of these options on or off if you don't want to share your shots with everyone.
Once you're connected, you'll be able to snap a photo wherever you are, move and scale the image, add an effect with a touch of your finger, and then touch Done to share your photographic moment with the world.
Adding filters and effects
The app comes with several free, custom-designed filters that can give your image various retro effects, a grainy black-and-white look, or even adjustable tilt-shift options. A recent update added three new filters for both iOS and Android; Lark, Reyes and Juno. Lark emphasizes green and blue colors in your photos, Reyes give you another vintage effect (like many of Instagram's filters do) and Juno brings out warm tones and plays up any white colors.
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Instagram Direct
Thanks to a recent update, the app now gives you the option to send a private photo or video to one or more friends, without sharing it to your Instagram feed. On the main screen, there's an inbox at the top right, where you can view all the photos and videos you've sent and those sent to you. From there, you can send new direct photos or videos by tapping the plus sign and following the prompts.
Your friends can comment on the direct 'grams you send them, but no one else can see the likes or comments. The idea is similar to Snapchat, the app that sends private photo messages. The difference here is that images and videos don't disappear as they do on Snapchat.
Video features
With Instagram, you can shoot videos and add filters much like you would with photos. In the camera mode, there's button to switch from photo to video. Just like Twitter's Vine app, when shooting a video, you touch to shoot and let go to stop shooting. Where Vine has 6 seconds of shooting time, Instagram lets you shoot for 15 seconds. You also can delete sections of your video as you're making it, letting you quickly fix a section of your video without having to start over from scratch. You can then pick from 13 new filters, and you can preview each of them live as your video is playing -- no need to wait for a render. To make your videos more stable, Instagram also has what the company calls Cinema, which help make your video much more smooth if you shoot while moving.
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Instagram is an application used to upload photos and videos with various features. This service was created by Kevin Systrom and Mike Krieger, and was launched in October 2010 exclusively on iOS. A version for Android devices was released a year and a half later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016, respectively.
This application allows users to upload photos and videos to the service, which can be edited with various filters, and arranged with location information and tags. Account posts can be shared publicly or with pre-approved followers. Users can search for other users' content by tags and location, and see trending content. Users can "like" photos, and follow other users to add their content to the feed.
The service was initially distinguished by only allowing content to be framed in a square (1: 1) aspect ratio, but this restriction was reduced in 2015. The service also adds messaging features, the ability to include multiple images or videos in a single post, and "Stories" which allow users to post photos and videos to a sequential feed, with each post accessible to the other for 24 hours each. After launching in 2010, Instagram quickly gained popularity, with one million registered users in two months, 10 million in a year, and 800 million in September 2017.
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In the current digital era, it seems that Gadgets have become very addictive and very difficult to leave, maybe even for some people it is better to leave their wallet than to miss a gadget. The gadget has been attached like a mother to her child. Along with turning gadgets into addiction, this certainly makes some application developers, especially social media, create an application with a myriad of sophisticated features that can make social communication more attractive and interesting.
One of the popular social media today is Instagram. For millennials, of course hearing this word is no longer a foreign word, but this word is ingrained in their daily lives and lifestyle.
Do you know the history of Instagram?
The genius idea of making Instagram was first coined by the company Burbn, inc. With the two famous CEOs, namely Kevin Systrom and Mike Krieger. At the release of the first version, Instagram was not perfect, then in the final version, Instagram began to be enjoyed by iPhone users but, this version is still not perfect because in this version there are too many features so it is very difficult to focus on one feature. The many features on Instagram are quite a confusing problem for the BBN, Inc company. They think that there are so many features on Instagram that it will be very difficult to reduce them and if you start over from scratch of course it will take a lot of time and effort and this is impossible.
Finally, Kevin Systrom and Mike Krieger only reduced a few features and began to focus on photos, comments and liking photos or we usually know likes. The word Instagram comes from the words "insta" and "gram", the word "insta" refers to instant which is in accordance with the main function of Instagram, which is to display photos instantly whereas, the word "gram" refers to telegram which has a function for send information to others quickly. So it can be concluded that Instagram is a media or photo sharing application that sends information to people quickly via the internet. And this hl corresponds to the words instant and telegram.