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Literacy is widespread among urban dwellers in Europe due to a number of factors: [27] Women from richer households have learned to read in the 14th and 15th centuries and have become religious customers. loyalty. The Protestant Reformation spread propaganda and warfare that lasted until the 18th century. Broadsheets and newspapers became the new media of public information. Early modern customers may not be able to write, even writing skills are spread among interns and middle-class women. Business owners are forced to adopt written bookkeeping and bookkeeping methods