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Subscribeoday 11:06 AM#58
A New Cryptocurrency For Social Entrepreneurs That's All About Collaboration
A growing number of social enterprises are adopting blockchain these days, tapping the technology’s ability to build safe, transparent networks. One recent example is COMMON, a social entrepreneurship accelerator and collaborative community based in Boulder, Col.
COMMON just introduced a cryptocurrency called COMMON Cents, to be used by members of its community. The aim is to reward and encourage collaboration among members, who are located in 21 countries. “We think it’s going to help free up time and space for members to support each other and collaborate more,” says CEO Mark Eckhardt.
COMMON was initially launched in 2011 by four advertising veterans as an accelerator for social enterprises and “a voice for a new kind of capitalism,” says co-founder Rob Schuham. That included help with strategy and pitch events. Then two or so years ago, under the leadership of Eckhardt, the enterprise expanded to become an accessible, affordable online community, the better to reach social entrepreneurs located anywhere. It uses such platforms as collaboration site Slack and project management platform Trello. In addition, COMMON also has another side which functions as an advertising agency and strategic consultancy for clients.
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