advertising veterans as an accelerator for social enterprises and “a voice for a new kind of capitalism,” says co-founder Rob Schuham. That included help with strategy and pitch events. Then two or so years ago, under the leadership of Eckhardt, the enterprise expanded to become an accessible, affordable online community, the better to reach social entrepreneurs located anywhere. It uses such platforms as collaboration site Slack and project management platform Trello. In addition, COMMON also has another side which functions as an advertising agency and strategic consultancy for clients