The head-and-shoulders chart pattern is a popular and easy-to-spot pattern - once a trader is aware of what they are watching for. The pattern appears on all times frames and can therefore be used by day and swing traders as well as investors. Entry levels, stop levels and price targets make the formation easy to implement as the chart pattern provides important and easy-to-see levels. (Every time an investor talks about getting in low or picking entry and exit points, they are paying homage to these men. Check out The Pioneers Of Technical Analysis.)