Head and shoulders patterns are relevant when the neckline is broken. Once the neckline is broken, we may look to open the trade on the opposite side of the head and shoulders, which means we have to sell. Some traders enter immediately and some prefer to enter on a pullback and the retest of the neckline. The latter option is safer, because now we know that this is not just a fake-out. The amount of pips targeted in this strategy is the same as the amount of pips between the top of the head and the neckline, although we must not be dead strict. When the market is feeling right and there is more room to go after reaching the target, we might let the trade run, aiming for bigger profits.